Sula, Wines, Vineyards, Nashik

PR Manager

Sula, Vineyards, Nashik, Wines, India

Mumbai | Experience: 6 Years


Job Description

Sula’s ambition is to introduce as many Indians to our wine as possible and influential coverage is critical.
Key Responsibilities: 
  • Grow national print coverage of Sula new launches and events (with key focus on SulaFest) 
  • Create and deliver nationwide initiatives to further coverage opportunities for Sula  
  • Lead influencer marketing strategy to make millions more Indians aware of the Sula brand 
  • Maintain industry leading trade press coverage  
  • Transform Sula’s digital strategy to drive cost effective awareness and consideration within our target audiences (paid social & digital media)  
  • Line-manage Regional PR Manager 
Desired Skills and Traits:
  • Track record securing impactful coverage  
  • Brilliant press and influencer contacts  
  • Expertise in digital press and the influencer landscape