In 1999, Rajeev Samant established Sula Vineyards, Nashik's first winery and paved the way for the emergence of India's Wine Capital, with almost 35 other wineries following suit in the region over the next decade. The name "Sula" came from his mother's name - "Sulabha" - and symbolized the rich, Indian heritage of his wines. This was a wine that took pride in being Indian, being the first company in the country to use an Indian logo. Today, Sula is India's leading wine company and is leading the charge of Indian wine across the wine world.
Deeply influenced by his travels and his personal values, Rajeev Samant firmly believes in being a steward of the land and in sustainable business practices. Under his guidance, Sula is one of the most eco-friendly companies in India, with a significant amount of its resources committed to sustainable winemaking practices and ensuring fair livelihoods for Sula's community of farmers across Maharashtra and Karnataka. A large number of Sula's workers come from disadvantaged communities and have seen a significant change in their standard of living through their employment with the company; this has been nothing short of a revolution in the surrounding villages.
Samant is also a leading advocate for India's wine industry and is actively sought out to represent the interests of India's wine producers and farmers to national and state Governments.