Eventfaqs.com – February 05, 2010
Sula Vineyards is organising the third edition of ‘Sulafest 2010'. The festival will host a day-long celebration of music, food and wine at Sula’s own estate vineyards in Nasik on February 20. The festival is being managed by Oxygen Entertainment.
The main objective of ‘Sulafest 2010' is to engage with the youth through music and promote the brand Sula. Indian rock bands like Jalebee Cartel, Something Relevant, Shkabang, Ankur & the Ghalat Family, and Teddy Boy Kill will be performing live at amphitheatre within the Sula Vineyards at the event.
Commenting on the growth of the festival, Sunila Duggal, Marketing Head, Sula Wines, said, “This year, the festival will be a day-long affair, as compared to the past two years when it was a revelry of a few hours. The marketing efforts have definitely scaled up from from the previous years. Earlier, we focussed on social networking media and word-of-mouth for publicity. This year we have a major media plan. Tickets for ‘Sulafest 2010' are made easily available in many more locations in Mumbai, Pune and Nashik. Every year, the crowd has doubled in numbers, and we expect the same this year too. We want Sulafest to be a much sought-after event for musicians to perform at and attend.”
Sula Wines is also celebrating its 10th year of existence this year, and since this is the grape harvesting season, visitors attending the Sulafest will be able to able to be part of the grape stomping.
Oxygen Entertainment has set up a ‘Sula Bazaar’, wherein designers will showcase apparels, acessories and other lifestyle products. The other stalls at the bazaar include art and craft shops, eco-friendly gifts, and other food stalls.
Commenting on associating with Sulafest 2010, Neil Sanghvi, Managing Director, Oxygen Entertainment, said, “The Sulafest has been growing in each edition and they were looking forward to working with a company that could manage big events and big crowds in an innovative way. Since we have had the expertsie of managing large audiences during large-platform events, we were approached to manage the Sulafest 2010. Our focus for the fest is to be youth-centric through music and entertainment.”
BBC Good Homes magazine has associated itself with Sulafest 2010. Oxygen Entertainment has created a Good Homes lounge area where visitors can engage in several fun activities such as reflexology, tarot card reading, shopping, tattooing, hair braiding, caricatures and more. The lounge area has been segregated into various zones, which are named according to the sections in the magazine, such as arts, decor, food and beverage, and others.
Performances by stand-up comedians have been also lined up. In addition, there will also be ‘chillout zone’ where people can relax along with freshy-prepared food and wines served from the kitchen of the Sula Vineyards restaurant.
The event is being promoted through various print and outdoor campaigns in Mumbai, Pune and Nasik. The festival is supported by bookmyshow.com. Sulafest 2010 has also generated a lot of buzz through word-of-mouth publicity and social networking sites.
Partners for Sulafest 2010 include Time Out, Rolling Stone and BBC Good Homes magazines; Britannia, Big Cinemas, Bright Outdoor Media, Bagel Shop, Little Italy, Rhythm House and Mocha.